How we report.

Independence

We accept no payment for coverage. Our revenue comes from a reader newsletter, not advertising or sponsorships, which means no one can buy an edit. When a story involves a company that supports us commercially, we say so in the story.

Sourcing

Every article links out to its primary sources — papers, vendors, datasets and the original reporters where we build on others' work. We attribute opinions to people and verify claims to the primary record before we repeat them as fact.

AI policy

We cover AI; we hold ourselves to the standards we ask of others. Human editors write and fact-check every story. Generative tools may assist drafting, but no model originates reporting, conclusions or attribution. Any machine-generated media is labeled.

Headlines and facts

Headlines must be supported by the body of the article. Numbers and quotes are checked against sources before publishing. An error in a fact, figure or attribution is corrected in line and logged on our corrections page.

Conflicts of interest

Staff disclose investments, prior employers and paid relationships that could bear on a story. Where a disclosure is material to a reader judging our reporting, it appears in the byline.

Corrections

We fix mistakes promptly and strike the balance between speed and accuracy: when we get it wrong, we say so. To report an error, see contact or the corrections log.